We work closely with each client to identify both its key messages and target audiences and how best to reach them. From this initial phase a strategic communication plan is put in place to interlink the overall focus and long-term goals of the project. In the meantime tactical planning is implemented to ensure that the company can begin to engage with the media that each audience uses and trusts the most. Campaign elements may include corporate partnerships, sponsorship marketing, affiliate relations, ghost blogging and other joined-up threads and a synchronicity in profile raising.
As a company’s most important asset, staff should be motivated and inspired through initiatives such as internal newsletters and advised of any changes to procedure or policy in well-constructed statements before the information becomes public knowledge. We have a strong track record in employee engagement management, including the award winning communication of complex and sensitive issues arising from structural changes in organisations.