This is likely to include a strong keyword strategy. Simply choosing your own selection of keywords that relate to your business is not as powerful as those obtained from a niche keyword Research.
This will show exactly what users are really searching for. The choice of keywords and the way in which the website is coded will determine how the site will rank on search engines.
Other search engine optimisation methods may include allocation of a budget for the use of Google Adwords (sponsored links or pay-per-click), blogs, social and viral media and other linking strategies.
However the selected mix of SEO techniques will depend very much based upon each individual business proposition.
Adjusting search engine strategy over time will keep up with current market changes. Also, search engines often revamp how they rank websites, thus rendering previous ranking methods obsolete.
Monitoring both a site’s Google ranking for keyword phrases and tracking the conversion value of various other keywords is an invaluable resource for online business.